At Lush, we believe that you are all equally beautiful. We created this campaign because society has set an unrealistic beauty standard that everybody look up to, and many people are affected by it, especially the young women. We want to make them realise that it is alright to be different and just be yourself. 

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The campaign name “BEEYOURSELF” is a pun for be yourself, and because all the products are made from honey which comes from bee. With this campaign, we want to encourage our customers to be confident about themselves in every aspect of their life.